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DOWNLOAD PRINCIPLES OF MARKETING BY PHILIP KOTLER & GARY ARMSTRONG PDF.~>Free Download Principles of Marketing (17th Edition) Full PDF.Download Principles of Marketing 16th Edition Ebook PDF.Principles of Marketing (17th Edition) by Philip T.Marketing of Services: unique characteristics of services, marketing strategies for service firms – 7Ps.File Name: philip kotler principles of marketing. Marketing Channel Decision: Channel functions, Channel Levels, Types of Intermediaries: Wholesalers, and Retailers. Promotion Decisions: Factors determining promotion mix, Promotional Tools – Fundamentals of advertisement, Sales Promotion, Public Relations, and Publicity and Personal Selling.
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Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical treatment), Adapting Price (Promotional Pricing and Differential Pricing). Segmentation, Targeting, and Positioning: Concept: Levels of Market Segmentation, Basis for Segmenting Consumer Markets Product decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies, Product Classification, Product Line Decision, Product Mix Decision, Branding Decisions, Packaging, and Labelling. Marketing Environment: Demographic, Economic, Political, Legal, Socio-cultural, Technological environment (Indian context) Portfolio approach – Boston Consulting Group (BCG) matrix. Introduction: Nature, Scope, and Importance of Marketing, Evolution of Marketing Core marketing concepts Company orientation – Production concept, Product concept, Selling concept, Marketing concept, Holistic marketing concept. The topics we will cover in these Principles of Marketing Notes PDF will be taken from the following list:
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Topics in our Principles of Marketing Notes PDF Students can easily make use of all these Principles of Marketing Notes PDF by downloading them. We have provided multiple complete Principles of Marketing Notes PDF for any university student of Bachelor of Management Studies (BMS) or Master of Business Administration (MBA) to enhance more knowledge about the subject and to score better marks in the exam. It will equip the students with understanding of the Marketing Mix elements and sensitize them to certain emerging issues in Marketing. In these “ Principles of Marketing Notes PDF”, we will study the marketing function in organizations.
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